Diesel x i-D Jogg Jeans Campaign Pitch
I was brought in midway during the pitch creation process to help streamline the deck. However when joining the team, I noticed there wasn’t any proper creative direction and took the opportunity to step up, despite being a freelancer.
Speaking with the Senior Account Manager, I highlighted various problems with the pitch and areas of opportunity.
Too many cooks
The project at this point had too many people working on it and not collaboratively. This posed an issue to meet the deadline.
Confused messaging
Where the current deck had over 70 pages of content, which had pages over different campaign logo type options, heaps contradicting imagery of how the campaign could look.
Think simple
Working with the Account Manager and copy writer, we simplified a lot of the copy and paired it with the visuals to create much more simple and impactful pitch.
Working intensely with the team, we got the pitch deck over the line and down to under 40 pages, covering all areas of the potential campaign with Diesel.
The pitch was successful and here’s how the final campaign looked below:
